Entries must be targeted for children 12 and under, including preschool.
Any related digital content for the program will also be judged in addition to the television program (websites, games, etc.)
Can be fiction or non-fiction, including series, pilots, one-offs, documentaries, variety, animation and made-for television movies and feature films. Programs in the categories of News, Reporting and Actualities or Sports are not eligible.
Must qualify as an 8/10 Canadian production under the CRTC or CAVCO.
Must have had its first Canadian broadcast within 24 months prior to October 15, 2012. If a series, fifty percent (50%) of the season being entered for the Prize must air before October 31, 2012 and the 2 episodes entered must have also aired during this qualifying period, in order to be eligible.
Can be submitted in any language. The entry must be versioned into English, if applicable.
Has not been previously entered for the Shaw Rocket Prize. Subsequent seasons to a previously entered series will be considered a new program and will be eligible to enter. For the purposes of the Prize, "season" is defined as the episodes of a series that are licensed as a group by a broadcaster representing a season of the series.
As the Shaw Rocket Prize is a limited initiative, a program that wins the Shaw Rocket Prize will not be eligible to enter, including subsequent seasons if the winning program was a series.